Lisa's 'Alter Ego' Review: Flashy Debut Lacks Deeper Identity
Lisa's "Alter Ego" arrives with a burst of theatricality, presenting not just an album, but a carefully constructed performance of multiple identities. The BLACKPINK member, known for her captivating stage presence, attempts to carve out a distinct solo narrative, but the album's ambition sometimes overshadows its depth.
The concept of five alter egos—Roxi, Sunni, Kiki, Vixi, and Speedi—each tied to specific musical styles and visual aesthetics, is undeniably attention-grabbing. However, this fragmented approach, while showcasing Lisa's versatility, ultimately leaves the listener searching for a cohesive artistic vision. As one might deduce from the album’s inception, a collection of diverse musical styles, it is a project that prioritizes variety over a unified statement.
"Alter Ego" revels in excess, a reflection of Lisa's high-profile lifestyle. Tracks like "Lifestyle" assert her status with braggadocious confidence, acknowledging her reality as a global superstar. However, the album rarely ventures beyond this surface-level portrayal of wealth and fame. The detachment in lines like "Camera in my face / Call me Mona Lisa" suggests a lack of introspection, failing to reveal the person behind the persona.
"Fuck Up The World, exemplifies this disconnect. While the track delivers a high-energy performance, it ultimately feels like a hollow gesture, lacking genuine substance. The song's rebellious attitude, though delivered with style, comes across as more of a corporate slogan than a genuine expression of artistic intent.
Despite these shortcomings, "Alter Ego" has its moments of brilliance. "New Woman," a collaboration with Rosalía, stands out as a powerful anthem of reinvention. The synergy between the two artists, coupled with Dave Meyers' visually arresting video, creates an electrifying experience. The track showcases Lisa's ability to shine when she fully commits to a specific sound and message.
The album's star-studded collaborations, featuring artists like Doja Cat, RAYE, Megan Thee Stallion, and Tyla, further highlight Lisa's versatility. However, they also contribute to the album's fragmented feel, sometimes overshadowing her individual artistry. While the collaborations showcase her ability to adapt to different styles, they occasionally dilute the album's focus on establishing her solo identity.
Tracks like "Elastigirl" and "Thunder" capture the energetic essence of BLACKPINK's discography, while "Moonlit Floor (Kiss Me)" offers a nostalgic nod to the late '90s. "Born Again," featuring RAYE and Doja Cat, blends pop and hip-hop influences with a touch of irreverence, showcasing Lisa's ability to navigate diverse musical landscapes.
Ultimately, "Alter Ego" feels like an exploration, a stepping stone in Lisa's solo journey. While the album demonstrates her potential and versatility, it lacks the depth and cohesion needed to fully establish her as a solo artist. The theatrical concept, while visually compelling, sometimes distracts from the music itself.
Lisa's foray into acting, as seen in "The White Lotus," suggests a continued exploration of different personas and artistic expressions. This multi-faceted approach, while ambitious, requires a delicate balance to ensure that the artist's true self is not lost amidst the various roles she plays.
"Alter Ego" receives 3 out of 5 stars.
