Executing a campaign of this nature required a high level of pre-production and a technical mastery of diverse film formats. We moved through a rigorous planning phase to ensure the visual output matched the band’s specific brand of "electric folk" while maintaining a consistent narrative across all social and press channels. I handled the art direction and production of a Super 8 film to create a sense of movement and nostalgic texture that digital formats often lack. This was paired with medium format film photography to provide the band with high-resolution, tactile stills for editorial use and tour promotion. Beyond the shutter, I managed the post-production workflow by performing extensive photo retouching and distilling the raw analog assets into bite-sized social content. This strategic approach allowed us to create a deep library of assets that felt unified and intentionally crafted for their growing global audience.