Stori was an athleisure and activewear line developed under the Congo Brands umbrella. Operating with the same high-velocity team behind Alani Nu, the brand required a premium visual identity to stand out in a highly competitive fitness apparel market. My role was to provide comprehensive artistic direction by taking their campaigns from early concepting all the way to the final export. I worked directly with the internal team to develop visual presentations that defined the brand aesthetic and guided our ultimate execution.Building an apparel brand requires strict attention to detail and a unified creative vision. I handled the core art direction to establish the exact look and feel for their product drops. This process started with creating detailed pitch presentations to align the marketing and production teams on the lighting, styling, and mood for each shoot. On set I stepped in to provide direct photo direction. I worked alongside the photography crew to ensure we captured the athletic wear exactly as planned while highlighting the specific fabric details and fit. Once the raw images were secured I managed the post-production workflow. I performed the high-end photo retouching required to finalize the assets and ensured every garment looked pristine for deployment across Stori's e-commerce platform and social channels.