


The primary hurdles for this project were rooted in sourcing and logistics. Sacai pieces are highly sought after and complex to handle which made sourcing specific product parts across different regions a significant task. Coordination with showrooms and internal teams had to be perfect to ensure we had the right looks for each location.
Location scouting presented a separate set of trials. We needed environments that complemented the hybrid nature of the clothes without overpowering the delicate details of the mixed fabrics. Managing these moving parts across different time zones while maintaining a consistent visual identity required a high level of adaptability. We overcame these obstacles through meticulous pre-planning and a sharp eye for detail that ensured every location in both Burbank and Tokyo served the brand’s narrative.



This campaign was a testament to the power of a unified creative vision and effective team leadership. Working with talent like Caylee and Shoko to bring the textures of Sacai to life was an incredible experience that yielded world-class results. We delivered a suite of photo and video assets that successfully translated the brand's Japanese roots for a modern international audience.
This project proved that with the right direction you can bridge the gap between two worlds and create something truly noteworthy.
Next projects.
(2016-25©)



