The North Carolina Coalition Against Domestic Violence (NCCADV) tracks domestic violence homicides to provide legislators and policymakers with the evidence needed to drive systemic change. My role was to move the organization’s outreach from raw data to human-centric storytelling. I served as the lead strategist and art director to build a comprehensive visual framework that prioritized the dignity of victims and the urgency of the mission. This wasn't just about content creation as it was about building a strategic bridge between tragic statistics and the policy changes required to prevent future violence. I developed an entire art direction strategy plan to ensure every piece of communication was both impactful and ethically sound. This process began with storyboarding and motion ideation to help the coalition visualize complex narratives before they went into production. I handled the primary photography and photo retouching to create a library of professional assets that grounded the coalition’s digital presence in reality. Beyond the visuals, I executed the strategy for email campaigns and social posts to ensure a cohesive message was delivered across all platforms. My role also involved connecting various stakeholders to ensure the visual narrative remained trauma-informed while successfully reaching the legislators who have the power to influence domestic violence policy.