Alani Nu has dominated the health and wellness space by offering high-energy, sugar-free products that fit a fast-paced lifestyle. When it came time to push their seasonal "Witches Brew" flavor, the goal was to create digital and social ads that immediately grabbed attention.
The product's key selling points—like its 200mg of caffeine and low-calorie formula—still needed to stand out clearly against the dark and moody background. I optimized my workflow to deliver these multi-format digital assets on a strict schedule so the brand could dominate social feeds right at the peak of the season.
Seasonal marketing is entirely about speed and visual impact. By delivering these blended digital designs on a tight timeline, I provided Alani Nu with the exact assets they needed to capitalize on a short promotional window.
The final output was a clean, highly engaging social campaign that successfully marketed the "Witches Brew" flavor to their massive online audience and drove immediate consumer action.
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(2016-25©)
