Have you ever tried to rebuild your personality from scratch while everyone watches? There is a very specific type of exhaustion that comes with reinventing yourself in the public eye. Suki Waterhouse knows this routine intimately. She has spent the better part of a decade shifting shapes. She moved gracefully from the flashbulbs of the fashion industry to the murky indie credibility of Sub Pop. Now she is stepping into the corporate penthouse. Her new single "Back in Love" marks her official debut with Island Records.

The title implies a return to romance but the reality is far more clinical. Waterhouse says the track is about finding your sense of self after a massive identity shift. Between the arrival of motherhood and the ink drying on a major label contract the shifts are stacking up quickly. Yet she sounds entirely at home in this polished new aesthetic. The song is loud and unashamedly celebratory. It is the sound of someone who survived the wilderness and decided to throw a massive party in the wreckage.

The visual accompaniment tells a slightly more violent story. Directed by Kaz Firpo the music video places Waterhouse on a stage and promptly shoots her full of arrows. It is a brilliant and cynical piece of theater. The modern audience always wants a piece of the artist. They demand the blood and the private heartbreak but they want it served up with a catchy pop hook. Waterhouse simply stands there taking arrows to the chest while keeping the melody intact. It is Saint Sebastian restyled for the festival generation.

She will be taking this beautiful bloodletting on the road this summer with mandatory stops at Lollapalooza and Hinterland. It is a heavy itinerary for an artist carrying the weight of a new label push. You should absolutely find your way to the barricade and watch her perform under the summer lights. Just do everyone a favor and leave your archery equipment at the gate.