HUGEN’s “Bread” Proves A Sonic Experiment in Simplicity and Subversion

In an era where music is often defined by excess—layered production, maximalist soundscapes, and relentless pursuit of the next viral moment—there’s something oddly subversive about a song titled “Bread.” The latest release from HUGEN, the music project helmed by producer and vocalist TP (formerly known as TPSOUND), strips things down to their core, offering an alternative track that feels both minimalist and disarmingly rich. Released on February 5 via Paradiso Records, Bread is the second single from HUGEN, a project that thrives on blending the electronic with the organic. Rooted in folk traditions yet layered with the dissonance of new wave and the pulsating rhythms of no-wave, the track is a study in controlled chaos. It never overwhelms but refuses to settle, shifting between hypnotic repetition and unexpected sonic flourishes.

Though still in its early years, HUGEN has already made a mark on the festival circuit, performing at events such as Apple Music Festival, Tamariba Festival, and Tamatama Festival. The project’s commitment to blending electronic elements with folk traditions lends itself to a dynamic live experience, something that feels both intimate and expansive. Beyond music, HUGEN’s reach has extended into commercial work, with Shota Watanabe of Snow Man serving as an ambassador for the project. TP’s compositions have already found their way into mainstream campaigns, from skincare series to Orion Beer commercials. This kind of cross-platform presence speaks to the project’s versatility—an ability to exist both within and outside the conventional structures of the industry. As HUGEN continues to develop, one thing is clear: this is a project unafraid to embrace both the familiar and the unexpected, the humorous and the profound. And in that balance lies its quiet power.