ASICS launches a new campaign and the GEL-KINETIC™ FLUENT sneaker, honoring the Japanese tradition of rajio taiso. Discover how this communal exercise inspires comfort, energy, and a connection to heritage.

Kozue Akimoto, a prominent figure in the Japanese fashion scene, has captivated the world with her distinctive style and unwavering self-expression. From her early days in Harajuku to her international modeling career, Akimoto has consistently pushed the boundaries of fashion and beauty.